Club dVIN white paper

Together we are Club dVIN.

Manifesto

We are the curious, those who hasten the future.
Always learning, searching, and following the roots.
We honor what has been, and see what could be.

We are the generous, knowing life expands when others are included.
We know anything worth enjoying is worth bringing others along for.
Even though there is never enough, there is always enough to share.

We know we all come from the same soil,
So we embrace a dynamic new generation.
We see a new table, where everyone has a seat.
We know community thrives when all belong.

Together, we are curious, generous, inclusive.
Together, we are Club dVIN

What is Club dVIN?

Club dVIN is the world’s premier global NFT wine club.

We are a community built around authentic experiences in collectible and investment-grade wines. Our purpose is to gather the diverse range of wine consumers, across interest and experience groups, and provide them with access to each other, winemakers and experts, and the wines that they desire — direct from the source and with fairness, transparency, and authenticity. Joining Club dVIN will enable you to enjoy the entire experience of fine wine, fostered by experts and the global wine community, all while supporting the industry.

Whether you are a seasoned collector or a new enthusiast, Club dVIN has a tailored way for you to find community, experiences and rare finds. Technology is not the point, but it is a key enabler, with NFTs and blockchain used every step of the way to manage memberships, authenticate wines and experiences, manage commerce, and commemorate and share every step. The goal is authentic wine experiences reflecting the full diversity of the wine world. The platform is built by and for winemakers and enthusiasts, and will dedicate intentional effort to bettering the broader ecosystem of wine in a sustainable way.

Who are Club dVIN members?

Wine lovers, collectors and wine investors who are curious about crypto, the blockchain and NFTs. Club dVIN is an opportunity to learn more about the world of wine and wine collecting in a space they are comfortable with, and have fun along the way.

Crypto investors and collectors who are interested in wine, either as an investment, a physical NFT collectible, or as a lifestyle. Club dVIN is an authentic and approachable place to learn about luxury wine in your own space and on your own terms.

Advisors & Community Members

Club dVIN’s founding membership includes winemakers, wine professionals, and wine collectors from around the world, with unparalleled access to the most rare wines and wine/gastronomy experiences on the planet.

A selected list in (alphabetical order):

• Jane Anson, Bordeaux, Wine Writer
• Rich Antoniello, New York, Wine Collector
• Jared Clevenger, Napa Valley, Wine Professional
• Desmond Echavarrie, California, Master Sommelier
• Said El Yousfi, Bordeaux, Negociant
• David Forer, Spain, Master of Wine
• Jerusha Frost, New York, DipWSET
• Philip Harden, UK, Master of Wine
• Richard Hemming, Master of Wine, Singapore
• Tom Hinde, California, Winemaker
• Garth Hodgdon, Napa, Advanced Sommelier
• John Jackson, Dallas, DipWSET
• Michael Juergens, Mission Viejo, Master of Wine candidate
• Lili Kocsis, Bordeaux
• Anne Krebiehl, London & Germany, Master of Wine
• Jana Kreilein, Germany, DipWSET
• Valentina Litman, Spain, DipWSET
• Michael Madrigale, Philadelphia, Sommelier
• Francesca Martin, Singapore, DipWSET
• Shashi Moorman, California, Winemaker
• Rodolfo Neirotti, Boston, Master of Wine Candidate
• Raj Parr, California, Winemaker
• Simon Pavitt, London, Wine Collector & Investor
• Dan Petroski, California, Winemaker
• Angela Scott, London, Master of Wine candidate
• MJ Towler, New York, Podcaster BWGE
• Pauline Vicard, London, Master of Wine candidate
• Peter Yeung, San Francisco, Master of Wine candidate

Management

Behdad Shahsavari | Managing Director
• Led teams building blockchain solutions for authentication of physical products from luxury goods to sustainable agriculture
• Ran BCG Digital Ventures North America
• Board member and adviser, William Grant & Sons

David Garrett | Managing Director
• Ex-tech entrepreneur, IntraACTIVE & Mediacentrix
• Co-Founder Vines of Mendoza, Sant Marcell, Entaste

UTILITY

Below are the three types of NFTs available through Club dVIN, each one a unique part of the expanded wine experience.

Club Membership Utility

Our Community
Club dVIN is the platform for the future of wine, built on our core values of curiosity, generosity and inclusivity. Thoughtful, authentic and knowledgeable, our community shares insights on and appreciation of fine wine. Members have access to exclusive, members-only virtual and in real life spaces to share information, connections and time together.

The dVIN Network
Through our extensive global network, we provide access to exclusive wine and fine-dining experiences across the globe. From tastings at top wineries, to chef’s table dinners at the finest restaurants, to physical and virtual tastings with the world’s best winemakers and experts.

World Class Events & Experiences
Regular tastings and dinners where our members live, from NYC, Miami, LA, and SF to Hong Kong, London, Paris and Singapore. Exclusive member experiences at wine & crypto events around the world — La Paulée, Place de Bordeaux, ProWein, Hospice de Beaune, CoinDesk, Paris Blockchain Week, and many more. And, our semi-annual Global Member Events — like our August Crush event working the first harvest at the Royal Vineyards of Bhutan.

Club Membership Utility

Digital Cork Utility

Every bottle purchased on the dVIN platform is attached to a Digital Cork, a special NFT that makes wine collecting and investing safer and more transparent, and makes special wine experiences more enjoyable, shareable and memorable.

Authenticity

A Digital Cork is an immutable and transparent record on the blockchain. The NFT serves as a proof of provenance for collectible bottles, and a chain of custody as those bottles are traded in the aftermarket. This transparency is a strong disincentive against fraud and counterfeiting, and provides buyers and sellers with confidence.

When the bottle is opened and the wine is consumed, the NFT is converted (or burned) so it is no longer valid for sale, and the bottle is shown as consumed on the public record.

Eventually, this transparency will change the industry by showing the flows of product around the world, the resale and consumption statistics, and the scarcity of wines at any given moment, enabling better purchase and pricing decisions.

Equity & Fairness

At dVIN we believe that the producer of the wine should benefit the most from their art. Winemakers are hardworking and humble artists, and it is only through their industry and entrepreneurship that we are able to enjoy the amazing wines they create.

Each Digital Cork attached to a bottle of wine is a smart contract that will send a portion of each aftermarket transaction back to the winemaker as a royalty. Finally, winemakers can participate in the value they create, every step of the way from their cellar to the final consumer.

This will also create a natural marketplace supported by winemakers and Club dVIN members, in service of transparency and fairness. We aim to show a new pathway which we hope will inspire and drive others to change.

Tasting Token Utility

Collect 5 Tasting Token NFTs and get invited to a winemaker dinner, collect 10 and earn a visit to the winery for a vertical tasting. The ability for winemakers to use Tasting Tokens to build community around their most devoted consumers is limitless.

Tasting Tokens serve as a Proof of Experience. They contain all of the important information about the particular wine, and holders can add additional media and information — like a picture or video of the event, a tag of the location and people with whom you shared it, or tasting notes for the wine. You can also associate meta-data from the platform such as professional tasting notes, wine-maker commentary, vineyard map and location, etc.

Holders can share their Tasting Tokens on social media, and collect them as a digital experience collection in their wallet and visually on our platform. Be the first of your friends to collect a 10 year vertical of Domaine Dujac Clos St. Denis, or one of each of the Bordeaux first growths from your favorite vintage.

Tickets to Amazing Experiences

Tasting Tokens are more than just a way to share and retain your memories or flex to friends. Collecting Tasting Tokens shows your interest and your loyalty, and dVIN is committed to developing new and exciting ways to use them as your ticket to access, experiences and special offers — including collaborations with winemakers.

The Metaverse

Digital Corks and Tasting Tokens help augment your wine experiences in the Metaverse. Share your digital wine cellar with friends, organized and visualized exactly how you want it with Digital Corks. In the future, collectors or investors will have the ability to trade bottles from their collections — from inside their digital cellar.

Tasting Tokens serve as your tasting journal in the Metaverse — share with friends, visualize on a map, or a timeline, or organized by the people with whom you shared the experiences. Remember and relive amazing wine experiences, and connect with other wine lovers and collectors with shared experiences and interests. Share as widely or keep as private as you choose.

To Your Future

Together, we are curious, generous, inclusive.
To the next 100 years.

Together, we are Club dVIN

To join the conversation and engage with the dVIN community follow our Discord, where we host daily discussions and weekly events around all things wine and crypto. Or find us on Instagram and Twitter.